The simple rule when it comes to websites is that if it is slow, you are losing business. It is as simple as that. Page speed has been an important factor for ranking in the past couple of years. In Google’s own words, “speed equals revenue.” What’s more, each year, its importance to your site’s SERP positions is only growing.
Since its launching, page speed started out as another standard to find out how quickly a person will see the content. But now, it has turned into an important indicator of the website’s overall user experience.
Basically, if you want to provide a good user experience, your websites’ page speed should aim to have a good score of 90-100. The “perfect” score of 100 itself is already extremely challenging to achieve and not expected. This is why, at Student Webdesign, we are very proud to have reached a record-breaking page speed of 100!
First things first, what is Google Page Speed?
Google Page Speed is technically defined as the duration of time your website takes for the browser to receive the first batch of information from the server; or, to put it in less technical terms, it means how long your website takes to display all the content on a specific page.
More important to remember is that this page speed is measured on both mobile and desktop devices separately. The reason behind this is that the technology between the two are different, which results in having different experiences for mobile and desktop users.
Why having a high Google Page Speed Matters?
Well, when it comes to websites, faster pages are more efficient; and that is why page speed is important to users because it provides a much better on-page user experience. It is expected that the web must be fast; and even mobile users expect fast load speed, too. According to research, 73% of users reported visiting a website with a slow loading speed. This is to say that if your web page takes longer than 3 seconds to load, more than a quarter of users will click away and select another search result.
Hence, the speed of your website has a direct impact on conversion rates and even your SEO. If you’re not taking the time to make improvements to your page’s speed, it can cost you a long list of potential users that negatively impacts your business in the long run.
When it comes to Google rankings, a slow-loading website can hurt your business. And so long as Google continues to reward mobile-friendly and websites with a positive page user experience, your SEO focus should be on enhancing your page speed.
And at Student Webdesign, we are doing just that!